Items where Author is "Muddasar, G.K."

Abbasi, A.Z. and Rather, R.A. and Hooi Ting, D. and Shamim, A. and Saima, N. and Khalil, H. and Muddasar, G.K. (2022) Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach. Journal of Vacation Marketing.