Items where Author is "Zaib Abbasi, A."

Article

Hussain, A. and Hooi Ting, D. and Zaib Abbasi, A. and Rehman, U. (2023) Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising. Journal of Promotion Management, 29 (1). pp. 77-105.

Hussain, A. and Hooi Ting, D. and Zaib Abbasi, A. and Rehman, U. (2022) Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising. Journal of Promotion Management. ISSN 10496491

Zaib Abbasi, A. and Hussain, K. and Kaleem, T. and Rasoolimanesh, S.M. and Rasul, T. and Ting, D.H. and Rather, R.A. (2022) Tourism promotion through vlog advertising and customer engagement behaviours of generation Z. Current Issues in Tourism. ISSN 13683500

Asghar Ali, M. and Hooi Ting, D. and Ahmad-ur-Rehman, M. and Zaib Abbasi, A. and Hussain, Z. (2021) Perceived service recovery justice and customer re-patronage intentions: Sequential mediation. Cogent Business and Management, 8 (1).